Social Media Marketing Course Peshawar Pakistan:
o What is social media?
o Understanding the social media marketing concepts
o How social media marketing is different
o What is the single most important concept about social media marketing?
o How to create Your Brand Story
o Define Your Goals
o Develop Audience Personas
o Create a Journey Map for social media
o Identify Key Channels
o Develop a Content Strategy
o Draft a Content Calendar
o Plan Your Resources
o Simply Measure
o Creating a perfect content marketing plan:
o Align
o Publishing content
o Branding
o Direction
o Support
o Types of content on social media
o Learning about Facebook Algorithm – EdgeRank
o What is Edgerank
o Calculation for edge rank
o How to use EdgeRank to your benefit
o Learning about optimization
o How to Pay to Play
o How to Share thumb stopping content
o How to Use video & native content
o How toEncourage engagement using unique ways
o How to Post on trending topics
o Facebook Business Manager
o How to properly use and manage Facebook business manager
o Strategy creation
o How to generate Ideas
o How to create a Flow
o Which Channels to use
o How to do Budgeting
o How to do Profiling – Interests
o How to create a backup Plan
o Approval
o Facebook marketing (Both Organic and Paid ads)
o Understanding Facebook Marketing
o Practical Exercise
o Creating a page
o Adding contacts
o Posting on the wall
o Increasing likes the legitimate way
o How to do marketing on a Facebook page
o Fans engagement
o Tools and applications for increasing engagement on your FB page
o Understanding the key metrics on your Facebook page
o Understanding blind posts
o Best practices for posting
o Practical Exercise
o Creating a Facebook advertisement
o Understanding Power editor
o Difference between boosting a post and running a PPE advertisement
o Adding a Credit card for billing and understanding billing
o Best practices for posting
o Practical Exercise
o Learning every objective of Facebook advertisement
o Setting budget
o Targeting audience
o Using audience insights
o How to properly use re-targeting
o Learning custom audiences
o How to create sequences
o How to properly use retargeting for your business
o How to work with Facebook Pixels
o How to use Facebook pixels to maximize sales and conversions
o How to make Facebook Pixels strong so they work in your favour
o Running paid advertisements on other major social media networks
o Twitter
o Both paid advertising and organic marketing
o Linkedin
o Both paid advertising and organic marketing
Mobile Marketing
o Mobile app monetization
o Understanding app monetization
o Business models for apps
o How to successfully monetize an app
o Mobile app marketing
o How to market your app on both iOS and Google Play
o How to do both free marketing for your app
o How to do paid marketing for your app
o How to increase rating
o How to increase reviews for your app
o How to increase the ranking on app search results
Display advertising
o What is display advertising
o Types of display advertising
o Display advertising
o Banner ads
o Rich media ads
o Pop-up ads
o Contextual advertising
o In text ads
o Image ads
o In video ads
o In page ads
o Creating an effective banner ad
o Components of a successful ad
o Where to run banner ads
o How to set targeting and location for display advertising
and many more in this social media marketing course Peshawar Pakistan.
